The Critical Importance of Trademark Searches

Before I even think about filing a trademark application, conducting a thorough trademark search is absolutely essential for me. Here's why:

First and foremost, I actually enjoy everything to do with trademarks! (Hence the smile in the picture above).

More information on why trademark searches are critical and why I insist on doing them.

Avoid Costly Disputes: A trademark search helps me identify potential conflicts with existing trademarks. This can save you from expensive legal battles down the road. We all know what time, money and energy gets sucked into a lawsuit, don’t we and I want to make sure to avoid this on your behalf.

Prevent Wasted Investment: Filing a trademark application without proper research can lead to rejection, wasting both time, money and energy. Which goes against everything I stand for, and I do have an unbroken track record of 100% registered trademarks because I do due diligence, as we also call it and if I let you do it, then I can’t ensure the success of the registration of your brand. Remember that once the money is paid into the trademark office they do not refund your money incase of a rejection. Do you really want to risk that?

Strengthen Your Brand Position: Understanding the trademark landscape allows you to position your brand more effectively and uniquely. As I wrote in one of my other articles, that can be found on this site, the likelihood of an entrepreneur securing her business funding is 1000% more likely to happen when she owns IPR! (Intellectual Property Rights)

Identify Potential Infringement: When I do a search, it can reveal if you're unknowingly infringing on someone else's trademark, helping you avoid potential lawsuits. Again lawsuits are best to steer clear of. After I had pushed the button to submit the registration on one of my clients trademarks, he came to me to let me know of an infringement that was happening. I asked him to provide me with all the relevant details of when he started sing the brand, and where and so on and so forth. I took over communicating with the infringer and successfully stopped that in it’s tracks! My client was delighted and the infringer wasn’t, because she hadn’t done her due diligence and due to the fact that her whole concept depended on that one word, her whole business fell apart.

Smooth Registration Process: A clear path to registration means fewer office actions and a quicker route to protecting your brand and as you know by now I have an unbroken track record of 100% registered trademarks and I am not about to break that record. I cannot rely on someone elses search results. Thus I do insist on doing them myself, so that I can maintain my unbroken track record!

Both the Ask Céleste & the TradeMark Search calls are paid services.