Sheryl Bernstein
I attended Céleste Reumert Refn's beautifully presented on-line webinar “Copyrights & Trademarks, Protect What You Own, Before Its Too Late.” Her expertise! For me, as a Creative, a Soloprenuer, and a Visibility Business Coach, whenever I heard ‘copyrights/trademarks” in the past, I thought ‘well that’s not
for me”.
Céleste’s well paced and informative webinar showed me differently! As she explained, trademarks are to protect my Intellectual Property…which is whatever I am inspired to Create. Which is, everything I do! I create programs, names of things, visual designs, branding, systems, my creative stuff. She showed what can happen when those things are protected, and what can happen when they’re not. Her beautiful English accent voice, and her well done visuals made what COULD be a dull legalese kind of thing… actually fun!
She is a wonderful connection between the creative side…and the legal. Because she understands the creative mind, she can speak to us, in an understandable, engaging way. I know, as a creative, that ideas are in the air…and it's very possible that 2 people can come up with a similar idea.
Or, sometimes people subconsciously hear something, and then innocently think they came up with the idea. Having the correct protections in place, done by someone who knows 'the what and the how’, and can handle all that needs to be done, like Céleste (so we can just keep on creating), well as she showed…. that can make all the difference in keeping your valuable creations yours! Keeping business moving along...
and what we’re know for in place.