Creative or Innovative?

Business owner with coloured pencil in hand ready to brand and intellectual property assets for their business

Do you consider yourself as a creative or innovative person? If so this article may be of interest to you! 

Whenever you are hit by inspiration as a creative or an innovative person, you are in fact creating something that you may perceive as "just" something you created perhaps for fun or "because you can" and may fail to see the actual value in it? 

Many creative people take that point of view with regard to their creations. "Oh, that? Well, that is nothing special". 

They couldn't be more wrong. If only you remembered to value yourself and your creations, you wouldn't find yourself in a situation where someone else has stolen your creation. 

It is vital as an entrepreneur that you protect your creations!

When you speak about your creations us legal people talk about your Intellectual Property. Fact of the matter is it is one and the same thing. 

You may very well feel that it is created from your heart, still we call it intellectual property. The important thing is to recognise that if you didn't create it, it would not come into being. Yes I realise that ideas float around and if one person doesn't act on it, somebody else will. Still unless we were all robots there is always going to be something that makes what YOU do unique. 

I also know that certain people will make you believe that there are no new thoughts under the sun. I agree to some  extend. However the thought may not be new and be that as it may you may have your own way of expressing it, your twist on the topic and that is when it becomes unique.

And let's face it, if it isn't unique it isn't protectable. It is as simple as that.


 If you want to know more book a time-slot to speak to Céleste 

 https://go.oncehub.com/TradeMarkDiscoveryCall

Céleste RR

GRAND IPR®️ is led by Céleste.

The Trademark Accelerator, CEO of GRAND IPR®️ Céleste is an international speaker, author & multi-award-winning trademark specialist, ensuring that her clients trademarks are successful 100% of the time

For the past 10 years Céleste has been consulting clients who felt overwhelmed by the daunting task of trademark application. Aware that not everything can or should become trademarks, she will only perform the application, if she is certain that she can avoid wasting money.

Céleste has an unbroken track record of 100% registered trademarks. Her trademark package enables business owners to stay in their zone of genius, while protecting their Intellectual Property.

http://www.grandipr.dk
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